Bonotel USA Inbound Playbook
Strategies and insights to boost inbound travel sales.
Key Topics
Bonotel Overview & Purpose
Key USA Inbound Source Markets
Visitor Interests & Demographics
Priority U.S. Destinations
Quick-Reference Market & Destination Tables
Bonotel Operational Playbook for Hotels
Company Introduction:
B2B Travel Wholesaler
Company Overview
Bonotel is a leading B2B travel wholesaler specializing in hotel and travel services.
B2B Travel Services
Bonotel provides hotels and travel products to travel agents and businesses worldwide.
Industry Role
Bonotel connects travel suppliers with agencies to streamline booking and expand business reach.
Purpose & Audience:
Equipping Hotel Partners
Equipping Hotel Partners
The document provides essential tools and insights to empower hotel partners for better market performance.
USA Inbound Market Insights
Insights focus on the USA Inbound market to help partners understand traveler trends and demands.
Bonotel Net-Rate Model
The playbook explains how to maximize performance using Bonotel’s net-rate pricing model.
Key USA Inbound Source Markets
UK & Western Europe:
Largest Overseas Region
Western Europe Visitor Volume
Western Europe was the largest overseas source of U.S. visitors in 2024 with over 13 million arrivals.
UK Market Strength
The UK remained a top overseas market for U.S. travel in mid-2025, showing consistent visitor numbers.
https://travel.trade.gov/research/monthly/index.html https://travel.trade.gov/research/programs/ifs/index.html
Asia Pacific (South Korea): Fastest Growth
Rapid Growth in 2024
Asia Pacific showed the fastest growth in U.S. arrivals in 2024 with a 21.6% year-over-year increase.
South Korean Visitor Increase
South Korean visitors to the U.S. surpassed approximately 1.7 million in 2024, rising from 2023 totals.
Top Business and Student Arrivals
In June 2025, South Korea ranked among the top countries for business and student arrivals to the U.S.
https://travel.trade.gov/research/monthly/index.html https://www.statista.com/statistics/214110/number-of-visitors-to-the-us-from-south-korea/
South & Central America + Mexico: Top Arrivals
Brazil’s Arrival Trends
Brazil consistently ranks among the top overseas monthly arrivals to the USA, showing strong travel demand in 2025.
Mexico as Major Source Market
Mexico remains one of the largest source markets for monthly arrivals to the USA throughout 2025.
Oceania (Australia & New Zealand): National Parks Focus
Visitor Growth from Oceania
Visitors from Oceania reached approximately 1.31 million in 2024,
showing an increase from 2023.
Australia’s National Park Visits
Australia ranked among the top overseas markets visiting U.S. National Parks and Monuments in 2024, with about 726,000 visitors.
https://travel.trade.gov/research/monthly/index.html https://www.statista.com/statistics/214110/number-of-
visitors-to-the-us-from-australia/
Canada: Declining Arrivals & Policy Impact
Decline in Auto Trips
Canadian-resident return trips from the U.S. by automobile dropped 31.9% year over year as of March 2025.
Decline in Air Travel
Return trips by air from the U.S. to Canada fell 13.5% year over year, reflecting broader travel declines.
Policy Impact on Travel
Policy shifts in early 2025 contributed to multi-month declines in land border crossings between the U.S. and Canada.
https://www150.statcan.gc.ca/n1/daily-quotidien/250430/dq250430b-eng.htm
Visitor Interests & Demographics
Brand USA Survey Data: Party Mix & Trip Duration
Visitor Intent to Visit
Survey data indicates a strong intent to visit Brand USA destinations across multiple markets.
Party Mix Composition
Typical visitor groups include couples (about 41%) and families with children (about 27%).
Trip Duration
The average length of the next leisure trip is approximately 8.7 nights, indicating extended stays.
NTTO Market Profiles:
Parks & Attractions
Theme Park Visitation Growth
Overseas visitation to amusement and theme parks is expected to increase by 16% to 9.5 million visitors in 2024.
International Interest in National Parks
Strong interest in National Parks is noted among visitors from UK, Germany, France, Brazil, and Australia.
Priority U.S. Destinations
Las Vegas Attractions
Las Vegas is famous for its vibrant nightlife, casinos, and entertainment shows drawing millions annually.
New York Highlights
New York offers iconic landmarks such as the Statue of Liberty, Times Square, and vibrant urban culture.
Florida Destinations
Florida is known for its sandy beaches and popular cities like Orlando, Miami, and Palm Beach.
California Cities
California boasts diverse cities including San Diego, Los Angeles, San Francisco, and Palm Springs.
National Parks Natural Beauty
U.S. National Parks offer vast natural landscapes perfect for hiking, wildlife viewing, and outdoor activities.
Top Destinations:
Las Vegas,
New York, Florida, California, National Parks
Source Market Arrivals & Growth Table
Destination Peak Seasons & Events Table
Bonotel Operational Playbook for Hotels
Rate Integrity: Net-Rate Agreements & Parity
Net-Rate Agreements
Net-rate agreements set controlled markups for hotels to ensure consistent pricing across channels.
Parity Checks
Parity checks maintain rate consistency across various agency distribution channels to uphold rate integrity.
Conversion: Content Taxonomy & Completeness
Structured Content Taxonomy
Organize content by rooms, amenities, and fees for clear, consistent data management.
Content Completeness
Ensure detailed descriptions and complete images and policies to enhance user understanding.
Distribution Channels
Access content via API and web portals to enable seamless integration and user access.
Target Campaigns
Implement agency campaigns focused on specific geographies and markets segments for better reach.
Support: 24/7 Incident Management & SLAs
24/7 Incident Management
Continuous Incident management ensures issues are addressed anytime, maintaining service availability around the clock.
Clear Service Level Agreements
Defined SLAs establish clear expectations for response and resolution times, enhancing accountability.
Proactive Monitoring
Monitoring seasonal peaks and events helps anticipate issues, ensuring smooth operations during high-demand periods.
Conclusion
Market Insights for Success
The playbook provides crucial market insights to help hotel partners understand international travel trends.
Operational Guidelines
Detailed operational guidelines enable hotels to effectively manage inbound travel demand and optimize business processes.
Business Growth Opportunity
Using the playbook helps hotel partners capitalize on international demand to grow their business efficiently.